One Café Chain’s Facebook Experiment

Social media are all the rage in marketing, but should they be? Sure, Facebook is growing fast—it had more than 350 million accounts late last year, 50 million of which were added in the fall alone. But how much do businesses really influence consumers when they launch pages on the site to attract “fans” and […]

Sure, Facebook is growing fast—it had more than 350 million accounts late last ... One Café Chain's Facebook Experiment ... From the Magazine (March 2010).

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