Facebook CPC, CPM, and CTR Benchmarks

Read on to see what we found after we analyzed over 1 billion ad impressions for Facebook News Feed, Right-Hand Placement, Marketplace, Audience Network, and Messenger to surface median CPC, CPM, and CTR for each channel.

From the 15 million ad impressions analyzed in Q2 2019 for Facebook Marketplace ads, here's what we found for CPC, CPM, and CTR. Q2 2019 Facebook ...

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