Facebook, the New Frontier of Political Advertising: See Ads Targeted Toward People Like You

Political ads on television are easy enough to spot: anyone who lives in a battleground state or watches TV in late October can recognize the attack ads and candidate promos that blanket the airwaves, always with a disclaimer. Facebook ads have been much different: Ahead of the 2016 campaign, each user saw a tailored set of advertisements and political ads that often appeared as just another post in the newsfeed. Facebook has changed its rules more to make political ads more obvious, but new data released by Facebook and collected by researchers at NYU shows that Americans are still seeing plenty of political ads there — at least 2.2 billion times since May, the data show. And they come from a wide range of pages that advertise political content on the platform, some of which aren’t clearly labeled as partisan.

16 Jan 2018 ... Some ads sell shirts showing President Donald Trump riding a T-Rex or pumping iron. Others now reveal how national super PACs use an ...

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