How to Make the Most of Facebook Interest Targeting - Marketing Insider Group

Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. Getting the right content in front of the right people at the right time means abandoning scattergun efforts, and as organic reach declines, marketers have found a new way to leverage audiences: we can use

Interest targeting lets you get your Facebook ads in front of people who are interested in them. That's the premise, anyway. Instead of 1000 people seeing an ad ...

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