Facebook Audience Network vs. AdSense: A Battle Royale Brews

A prominent investment bank recently raised its target on Facebook's stock to $102 per share. If Facebook does hit that number, the company will be worth $285 billion, or about 84% of Google's value as I write this. The increase is the result of Facebook's launch of the Facebook Audience Network (FAN), which they predict will drive $1.1 billion in incremental revenue to Facebook in 2016, and more than $5 billion by 2020. Many analysts miss where this revenue comes from. The likely loser in FAN's growth is the AdSense/Google Display Network. Here I provide a brief overview of FAN and explain why it is likely to grow at the expense of AdSense.

26 Jan 2015 ... Here I provide a brief overview of FAN and explain why it is likely to grow at the expense of AdSense. What is FAN? The Facebook Audience ...

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