Why Your Business Has to Pay to Play on Facebook Now | NFIB

Free advertising on Facebook may soon be a thing of the past.Due to recent changes in its algorithm, Facebook’s organic reach—the ability to get your content to show up in your fans’ feeds—dropped from 12.1 percent in October 2013 to…

13 Jan 2015 ... Free advertising on Facebook may soon be a thing of the past.Due to recent changes in its algorithm, Facebook's organic reach—the ability to ...

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