FACEBOOK'S ATLAS AD SERVER: What it is, how it works, and why it could finally move digital advertising beyond 'cookies'

Facebook's Atlas ad server wants to take on Google's DoubleClick and measure how ads are performing across devices. Atlas claims to be more accurate than cookie

13 Apr 2015 ... Facebook's Atlas is an ad server that also allows ad buyers to measure, target, and optimize digital and mobile ads across digital (i.e., not just on ...

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