A Guide to Facebook App Install Ads

Facebook may be the social media platform everyone loves to hate at the moment, but it’s rapidly become one of best ways to acquire valuable users for your mobile app. Facebook’s app install ad units, which debuted back in 2012, have been widely praised in the industry and, according to Facebook’s own numbers, around 40% of the top 100 grossing iOS and Android apps were running user acquisition campaigns on the network last year. The app install unit is now delivering more than 263 million clicks in a single month (March 2013). Facebook points toward success stories such as retail mobile app Poshmark, which generated three times the ROI with app install ads compared to other channels, and UK telco O2, which reached more than

24 Apr 2014 ... Facebook's app install ads are a clear winner for advertisers and developers, allowing you to buy valuable users at scale, with highly targeted ads ...

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