Facebook Atlas: what you need to know – Econsultancy

Here's a brief introduction to Atlas by Facebook, the social network's new ad network of sorts. Facebook was already selling ads in other apps via its Audience Network, which has been in beta since April 2014. This Audience Network allows advertisers to promote their apps in other apps using banner, interstitial or native units and all the targeting data Facebook can stump up. But now, with Atlas, Facebook is extending this to websites, too. All that Facebook data will be used to sell ads outside of the network and these will be seen by Facebook users. The idea is that this data will increase the effectiveness of ads by allowing greater tracking of users. 

29 Sep 2014 ... Here's a brief introduction to Atlas by Facebook, the social network's new ad network of sorts. Facebook was already selling ads in other apps ...

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