Facebook advertising costs (updated January 2021)

Smart retargeting, continued efforts in growing warm audiences, smart timing, and more ideas on how to maximize Facebook Ads efficiency in 2017-2018.

13 Jan 2021 ... In terms of cost-per-click, Facebook ad CPC in 2020 was actually quite steady in May, ranging from a low of $0.98 to $1.21. In contrast to CPM, ...

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