Peter Sagan’s $330,000 Facebook post and the value of cyclists' social media - CyclingTips

Atop the recent Paris-Roubaix podium, Peter Sagan appeared wearing a now-familiar pair of motocross goggles draped around his neck. Nothing to do with the cobbles’ mud and dust, the goggles are pure cross-promotion, for eyewear sponsor 100%. Some laugh, stylistas howl. Others shrug — hey, if anyone can pull it off, the charismatic world champion […]

24 Apr 2018 ... The Facebook, Twitter and Instagram accounts of Peter Sagan, Chris Froome, Richie Porte, Mark Cavendish, Jens Voigt, Taylor Phinney, ...

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