Facebook Referrals in Google Analytics – Loves Data

How does Google Analytics report Facebook traffic? By default, Google Analytics sees people coming to your website from Facebook as a referral, which is an inbound link from another website. This is the case for people finding your content on the Facebook app and the Facebook website.

30 Oct 2019 ... Applying a filter to your reporting view in Google Analytics is the best way to clean up Facebook referrals in your reports. This lets you combine ...

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