Facebook Study Finds Content Delivered via Smartphone More Engaging Than via TV

Which viewing experience holds more of your attention - consuming content on your mobile or seeing it on a big screen TV? You'd expect that TV would come out on top in that battle, but a recent study commissioned by Facebook found that the smartphone experience is actually more immersive than TV viewing in terms of overall attention, positive emotion and engagement.

3 Jul 2015 ... Facebook Study Finds Content Delivered via Smartphone More Engaging Than via TV | Social Media Today Which viewing experience holds ...

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