Facebook to Acquire Atlas from Microsoft - About Facebook

By Brian BolandUpdate: Facebook has officially acquired Atlas. Atlas is now a part of Facebook as of April 26, 2013. All standard governmental review periods have been completed. We’re pleased to announce that we have agreed to acquire the Atlas Advertiser Suite from Microsoft. Atlas is a leader in campaign management and measurement for marketers and agencies. We believe this acquisition will benefit both marketers and users, and we’d like to explain why. Today’s marketing environment is much more complex than it was just a few short years ago. Marketers and agencies struggle to understand how their efforts across different channels complement and strengthen each other. Consequently, they are forced to adopt siloed marketing strategies for each channel, leading to poor and inconsistent end-user experiences. This challenge also provides an opportunity. If marketers and agencies can get a holistic view of campaign performance, they will be able to do a much better job of making sure the right messages ge

28 Feb 2013 ... Update: Facebook has officially acquired Atlas. Atlas is now a part of Facebook as of April 26, 2013. All standard governmental review periods ...

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