Agencies must address ‘generation gap’ in media consumption, say IPA and Facebook

The Institute for Practitioners in Advertising (IPA) is calling on agencies to deploy more diverse media plans after research it conducted with Facebook found that the past five years had brought about a “dramatic” change in how younger people consumer media versus older audiences.

4 Feb 2020 ... ... Advertising (IPA) is calling on agencies to deploy more diverse media plans after research it conducted with Facebook found that the past five ...

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