Social networks in political campaigns: Facebook and the congressional elections of 2006 and 2008 - Christine B. Williams, Girish J. ‘Jeff’ Gulati, 2013

This study examines the early adoption and dissemination of emerging technology tools in campaigns by analyzing which candidates were the most likely to adopt a...

13 Sep 2012 ... Its focus is on candidates' use of Facebook in the 2006 and 2008 congressional elections. The diffusion of innovation literature informs our ...

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