WASHINGTON (SBG) — Another social media giant is entering the Bitmoji game. You can now use a customized avatar on Facebook or its messaging platform. The feature was just rolled out for users in the United States. Facebook describes them as "digital personas that let people engage in a more personal, dynamic way. " Users can personalize their virtual figure to reflect skin tone, facial features, hair and style. You can create your own customized avatar on Facebook or Messenger today!