What Happens When You Treat Applebee's As a True Facebook Friend - Digiday

Chip Zdarsky talks about his viral interactions with Applebee's on Facebook -- and why it's hard for brands to be human on social.

7 Jan 2014 ... Chip Zdarsky talks about his viral interactions with Applebee's on Facebook -- and why it's hard for brands to be human on social.

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