Facebook, Google and Snap have found their knight in shining armor as ad spending craters

As pandemic-related impacts started to cut advertiser budgets with big tech companies in the first quarter, one area of spend appeared to stay strong: Direct response.

Facebook, Google and Snap have found their knight in shining armor as ad spending craters. Published Fri, May 1 202010:14 AM EDT Updated Mon, May 4  ...

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