Facebook, big data, and the ethics of behavioural economics on LSE’s Marketing MSc

When does behavioural economics in marketing become dangerous? An interview with consumer insights instructor Heather Kappes. This article originally appeared 17 Oct 2017 in Business Because. Behav…

15 Feb 2018 ... Facebook, big data, and the ethics of behavioural economics on LSE's Marketing MSc. 1 comment. Estimated reading time: 5 minutes ...

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