About Ad Set Spend Limits With CBO

If you create a campaign with Campaign Budget Optimization (CBO), we recommend using the least amount of spending constraints. Instead of using minimum and maximum spend limits with a CBO campaign, use cost and bid or return on ad spend (ROAS) controls to express ad value while maintaining spend flexibility.

If you create a campaign with Campaign Budget Optimization (CBO), we recommend using the least amount of spending constraints. Instead of using minimum ...

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