Lookback Window | AppsFlyer

A lookback window is the period of time after an ad is clicked or viewed within which an install can be attributed, or matched, to the ad.

A lookback window is the period of time after an ad is clicked or viewed within ... and installs the app within 7 days of the engagement (without clicking another ad ... Both Facebook and Google enforce fixed attribution windows: 28 and 30 days  ...

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